Over the last 13 years, she’s had the good fortune of managing PR teams for some for some of the biggest brands in consumer technology and learn from some of the brightest minds in the industry.
She’s placed companies everywhere from The New York Times to the Wall Street Journal, Forbes and TechCrunch, and put executives on the stages at CES and SXSW. But, after more than decade in the corporate world, she decided that her personal key to happiness was not going to be climbing the corporate ladder. Her experience with initiatives for PayPal, Intuit and Visa allowed her the opportunity to start her own consultancy focused on early stage startups. In 2014, she left San Francisco to support the emerging tech startup scene in Santa Barbara. As a result of demand and passion, was able to grow her team from one to four within two years.
That same year, she whimsically applied to an entrepreneurship program in Southeast Asia for 20 entrepreneurs from all over the world. She was the only American PR professional chosen. For several months she traveled and consulted, connecting with international startups and business owners along the way. Simultaneously, building her own venture, with a whole new lens of the world and of herself.
DialedPR was created with a certain design in mind — to be able to serve clients anywhere in the world, *from* anywhere in the world. The contractor model covers every time zone, with clients in the U.S., Europe, South America and Southeast Asia, ranging from apps in the consumer tech, fashion space, to hardware and venture capital. Lots of successes, many failures and tons of learning led to a successful venture, but and also an opportunity with LinkedIn.
In 2016, She was contacted by LinkedIn to create online PR courses for their newly acquired education division, LinkedIn Learning (formerly Lynda.com). It’s been an amazing experience to work with the LinkedIn production, content and video teams to create content for universities, employers and other PR professionals worldwide.